To identify major levers for growing Srimandir's revenue from 3.2 million to 6.9 million

What is Sri Mandir?

🛕 One app for all your devotional needs.​

Sri Mandir bridges the gap between traditional spiritual practices and modern convenience, making devotion accessible and trustworthy for everyone, anywhere, anytime.

📳 It aims to create a virtual shrine in every pocket.

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Offerings

• Digital Access to Puja/Chadhava
• Access to informational/spiritual content
• On call astro services

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CVP

Core Value Proposition "For religious devotees who seek blessings of their desired deities, Sri Mandir is a faith tech app that enables them to give their offerings from the comfort of their home”

Business Model: Online pooja & chadhava services account for almost 80% of SM’s revenue. Other revenue streams (~20%) are consultation services (astrology), subscription plans for unlocking content across religious music, literature.

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he Indian Religious Market

💡 Indian household spend around $50 billion annually in the name of religion​

🛐 84% of Indian adults believe religion is very important to their lives, and 60% of them say they pray daily

👥 90% of users believe practicing faith and religious gives them peace of mind and belief that everything will be okay in life💡 Over 3+ million footfall observed during the inauguration week of Ram Mandir in Ayodhya

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<aside> 💡 Tirumala Tirupati Devasthanam is the world’s richest Hindu temple with a net worth of Rs. 2.3 lakh crore

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We did a detailed analysis of the faith tech landscape. Srimandir, the current number of users, their key metrics

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💡 With 2.5 Million MAUs, only 75k i.e. 3% are using Sri Mandir’s paid services.

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Revenue Impact

Metrics Impacted

Increase Free to Paid users from 3% → 5%+

Increase Transactions per customer from 1.7 to 2.5

Solutions

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Monetization

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